La Concha Motel

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Designed by one of my favorite architects, Paul Williams, the La Concha Motel opened on Las Vegas Blvd in 1961 with this memorable googie-style neon sign beckoning in travelers.

Originally located at 2955 S Las Vegas Blvd, the motel closed in 2004, and was saved from demolition and oblivion when The Neon Museum relocated the lobby and the iconic neon sign to it’s new location five miles away.

What happens here only happens here. #LasVegas

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Las Vegas announced a new advertising slogan, “What happens here only happens here.”

It reminded me of my last visit to the gritty downtown Las Vegas in 2017, when I made this photograph.  It’s hard to imagine finding this scene anywhere else on the planet. The new ad slogan works.

Trojan Shrine – “Let him bear the palm, who deserves it.”

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“Here are provided seats of meditative joy, where shall rise again the destined reign of Troy.” – Publius Vergilius Maro

Sculpted by Roger Noble Burnham in bronze, Trojan Shrine was unveiled during the University of Southern California’s 50th Jubilee in 1930.  The five traits of the ideal Trojan are inscribed on the base – Faithful, Scholarly, Skillful, Courageous, Ambitious.