Photography

Flashback: How Marketing Personality Models and Consumer Segmentation Ruled the 1980s.

Executive Summary Fresh out of business school in the early 1980s. I entered the marketing world at a point that marked a significant evolution in marketing research. Rather than relying solely on demographic variables such as age, gender, income, and education, 1980s marketers increasingly adopted cutting-edge psychographic, behavioral, and geodemographic models to better understand consumer… Continue reading Flashback: How Marketing Personality Models and Consumer Segmentation Ruled the 1980s.

Art, Photography

Be different.

In a sea of sameness, one red flower chose not to blend in. It didn’t ask for permission, compete for attention, or apologize for being different. It simply stood there—bold, bright, and beautifully itself. Sometimes the most memorable thing you can do is bloom in your own color.

Photography

The decisive moment. It’s in the imperfections.

There are so many things wrong with this photo, but so much for me to thankful for. While videotaping an event at a ranch just a stone's throw from Joshua Tree National Park this weekend, a rare musical treat happened when 86-year old Harriet Allen, a local music legend, stepped on stage to join the… Continue reading The decisive moment. It’s in the imperfections.