Executive Summary Fresh out of business school in the early 1980s. I entered the marketing world at a point that marked a significant evolution in marketing research. Rather than relying solely on demographic variables such as age, gender, income, and education, 1980s marketers increasingly adopted cutting-edge psychographic, behavioral, and geodemographic models to better understand consumer… Continue reading Flashback: How Marketing Personality Models and Consumer Segmentation Ruled the 1980s.
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