Behind the scenes: Jay Leno’s Garage

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Behind-the-scenes with the team meticulously setting up the shot with Jay’s 1969 #Lamborghini Miura S.

What an incredible 12-hour day listening and learning from the master storyteller himself, as well as the entire team at Jay Leno’s Garage. The experience reinforced the importance of great #storytelling – and #listening – as the basis for exceptional #marketing engagement and success.

A big “thank you” to Larry Chen and everyone at #jaylenosgarage and #canonusa for making the day possible.